discussion 3 society class

 

What have been the four components of the creation of consumer economy and society since the mid- 1800s? Give an example of each component.
How have gender and beauty been commodified globally in recent decades?
According to “How Kim Kardashian …” and “Feminism’s greatest obstacle …,” what is the difference between having actual power in society, on the one hand, and “feeling empowered,” on the other?
Discuss an example of how business has marketed unhealthy commodities in poor countries.
How have you yourself been created as a consumer in terms of your social class, sexuality/gender, race/ethnicity, age, national citizenship, and geographic location in the world? Discuss this process in terms of the four components of the creation of consumer economy and society.

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Part 1

The Illusionists (Links to an external site.) 

Part 2

The bomb under the world (55 minutes)

Part 1 (Links to an external site.)
Part 2 (Links to an external site.)
Part 3 (Links to an external site.)
Part 4 (Links to an external site.)

Part 3

Advertising: Commodified identity and selling gender roles (Links to an external site.)
How Kim Kardashian killed the term ‘empowerment’ (Links to an external site.)
Feminism’s greatest obstacle in the digital age is the commodification of women’s bodies (Links to an external site.)
Michael Hill. We’re for love (video, 1 minute) (Links to an external site.)
How ‘treat yourself’ became a capitalist command (Links to an external site.)

Part 4

4 marketing tactics e-cigarette companies use to target youths (Links to an external site.)
Advertising targets the young in poor countries—with deadly consequences (Links to an external site.)
How big business got Brazil hooked on junk food (Links to an external site.)

Part 5

GPCC, Chapter 1, “Constructing the consumer”

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