Individual Report

The essay must be in Harvard style and it should be about Samsung Brand.All the essay requirement are in the attached fileWRIT 1 – Individual Report: 50%: You are required to prepare an individual essay of 3,000 words.  First choose one of the top 100 brands in the world for your assignment (please see www.interbrand.com for a full list of top 100 brands).  Your essay must address the following four points: Critically analysis the marketplace (competitor, customers and advertising) which your chosen brand is in?(marks = 30%)Critically apply brand management tools to explore why your chosen brands is one of the top 100 brands in the world?(marks = 30%)Critically assess how your chosen brand should market themselves in the future?(marks = 30%)Correct use of the Harvard referencing system and at least 10 sound academic references. (marks = 10%)REQUIRED READINGArmstrong, G., Kotler, P., Harker, M., Brennan, R., (2012), Marketing: An Introduction, 2/E, Pearson.Blythe, J., (2009), Principles and Practice of Marketing, Cengage Learning.Hooley, G., Piercy, N.F., Nicolaud, B., (2012), Marketing Strategy & Competitive Positioning 5th Ed, FT Prentice Hall.Lee, K., & Carter, S., (2012), Global Marketing Management, Oxford.McDaniel, C. J.r., Gates, R., (2012), Marketing Research, 9th Ed International Student Version, Wiley.RECOMMEND READINGAaker, D., (2010), Strategic Marketing Management: Global Perspectives, Wiley.Aaker, D., (2010), Marketing Research, 10th Ed International Student Version, Wiley.Blythe, J., (2012), Essentials of Marketing, Pearson.Bradley, N., (2010), Marketing Research: Tools & Techniques, Oxford University Press.Chaffey, D., Ellis-Chadwick, F., (2012), Digital Marketing: Strategy, Implementation & Practice, 5/E, Pearson.Doole, I., Lowe, R., (2012), International Marketing Strategy, Cengage Learning, Keegan.Hollensen, S., (2012), Essentials of Global Marketing, 2/E, Pearson.Lamb, C.W., Hair, J.F., McDaniel, C., (2012), Essentials of Marketing, Cengage Learning.McDonald, M., (2011), Marketing Plans- How to Prepare Them, How To Use Them, Wiley.Solomon, M., (2012), Consumer Behaviour: Global Edition, 10/E, Pearson.Wilson, M.S., Gilligan, C., (2005), Strategic Marketing Management, CIM/Elsevier.Wood, M.B., (2010), Essential Guide to Marketing Planning, FT Prentice Hall.Recommended Journals:Journal of Marketing Journal of Consumer Research European Journal of Marketing Journal of Marketing Research Irish Marketing Review Marketing Management Journal Journal of Consumer Behaviour Journal of Strategic Marketing Journal of Marketing Journal of International MarketingOther Sources:Chartered Inst Mktg (CIM) www.cim.co.ukMarketing Week www.marketingweek.co.ukFinancial Times www.ft.comThe Times www.timesonline.co.uk

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