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Case Study: Auctions and Dynamic Pricing
Overview
There are many types of auctions, each with strengths and weaknesses at uncovering the real price or value of an item. Auctions are widely used in finance, e-commerce, and e-games. They are also widely used to generate revenue for not-for-profit organizations. The following video describes auctions as price discovery mechanisms:
The Ideal Auction.
Use the information on auctions and at least three academic or high-quality business publications (see acceptable types below) to compare and contrast English auctions and Dutch auctions, and sealed-bid first-price auctions and Vickery auctions.
Instructions
Address the following questions in 5–7 pages:
Compare and contrast how each of the following uncovers value:
English and Dutch auctions.
Sealed-bid first-price auctions and Vickery auctions.
Compare and contrast surge pricing and congestion pricing. Give an example of each currently in use.
Identify three examples of auctions used in finance, e-commerce, and/or e-games. Explain the following in-depth:
The need for an auction to uncover value in the product or service.
How the type of auction used to uncover the value of the product or service is better at uncovering value than other types of auctions.
What are the advantages or disadvantages of auctions as revenue generators for not-for-profit organizations?
Suggest ways in which a for-profit company, such as the company for which you work or a company for which you aspire to work, can use auctions or dynamic pricing to better uncover value and increase revenue.
A high-quality, professional business publication is one that is primarily directed at reporting or analyzing the workings of the business. Examples are the Wall Street Journal, Bloomberg, and Reuters. Avoid general news publications such as USA Today, the Washington Post, and the New York Times. Please do not rely on Wikipedia, Investopedia, or similar websites as references at any time in this course.The specific course learning outcome associated with this assignment is:
Propose ways in which a company can use auctions to better uncover value and increase revenue.
ABSOLUTELY NO PLAGIARISM
Please follow all directions given above and below in reference to the assignment.
Please follow all directions given above and below in reference to the assignment.
Please stay on topic and answer all subtopics thoroughly.
Please follow the writing standards guidelines thoroughly
Paraphrase the work and blend of all information together. Get the point across made.
Cite all ideas and and avoid similarities.
WRITING SHOULD BE IN CASE STYLE
References should be scholarly or high quality business , for exm. The Wall Street Journal
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