need this by today 3pm

 
Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as a customer for this brand. In short, you are the target market. You may wish to create one or more positioning maps to help illustrate how you perceive the competitive playing field. Once you’re done, examine the intersection of each cell.

How do the elements of the marketing mix align with the four strategy categories in the left-hand column?
Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column?
Do you see room for improvement? How would this assessment be different for other types of customers?

Don't use plagiarized sources. Get Your Custom Essay on
need this by today 3pm
Just from $13/Page
Order Essay

Respond to at least 3 of your classmates.

Calculator

Calculate the price of your paper

Total price:$26
Our features

We've got everything to become your favourite writing service

Stuck with your assignment?
We've got you covered.

Order your paper now!
error: Content is protected !!
Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 20% with the discount code SPEED