Social media influencer marketing for fashion companies
A literature review based on 10 articles. There should be enough referencing to the 10 articles attached. Not all 10 articles have to be used/cited.Please consider the grading scale and the structure.Keywords: Social media, influencer marketing, fashion industryResearch questions:Description:- Who are social media fashion influencers?Analysis:- Why are fashion influencers affecting the purchase behavior of their follower?- How important are social media influencers for fashion companies?Evaluation:- So what should fashion companies consider while planning their overall marketing?
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